Krutant Iyer
I write words that sell.
I consider myself a content ronin. Why, you ask?
While most copywriters and content writers continue debating on whose work creates more impact, I roam freely across the diverse territories of SaaS, Financial Services, Telecom, and Automobile industries.
With letters and words as my weapon of choice, and a versatile arsenal of landing pages, blog articles, ebooks, emailers, e-newsletters, social media copy, Facebook and SEM ad copy, website content, video scripts, and tech product descriptions, I craft narratives that engage and convert.
My journey doesn't stop at the written word; as an amateur graphic designer and video editor who tinkers with AI tools to create motion comics, I bring a multidimensional perspective to storytelling. This eclectic mix of skills allows me to create content that not only meets but anticipates the needs of diverse audiences.
I am a true rōnin in the world of content creation.
Body of work
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Landing Pages & Website
Here’s a preview of the content I’ve written for SaaS landing pages and website. These are some of the best performing, high converting pages for the company. From headline to call-to-action, explore how each element is strategically written to engage and persuade the ICP.
eBooks & Guides
The Ultimate Guide to Digital Commerce eBook includes tips and strategies to leverage conversational marketing to grow a business. The guide also provides tactics on how to stay ahead of trends.
The Holiday Commerce Playbook is a pocket guide for small businesses that includes advice on increasing online visibility and generating leads.
Case Studies & Use Cases
This section features my write-ups on how a SaaS focussed on customer engagement solves major pain points for businesses across various industries. Each case study and use case breaks down the benefits and impacts of these solutions.
Blog Posts
Strategised, planned, and launched CINNOX Academy, a dedicated content hub highlighting the best practices, strategies, trends, and insights for small businesses to enhance CX at scale, optimize agent performance, and improve team collaboration.
80+ Blog posts written and published
Average reading time of 640 minutes
Videos & Animations
Series of videos on turning online traffic into growing revenue.
Conceptualised, scripted, animated, and packaged the videos.
Ramayana Retold (Series Completed)
Originally written in the form of an epic poetry, the Ramayana has been told through the ages in different forms and styles, adapting to the changing times and cultures. Over the eras and epochs, it has been passed down through ancient scriptures, orally by sages and storytellers, and more recently, via theater, television, comics, and film.
Lord Ram’s story has been adapted across multiple formats, but the essence remained the same.
As we step into an era where human intelligence and artificial intelligence forges a new path of storytelling, here’s a humble attempt to retell the historical epic in a interesting and engaging format.
Emails
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Clear, crisp, personalized email copy that instantly grabs the recipients attention with pain-point resolution focussed messaging.
Social Media Content
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AI Experiments
ChatGPT-powered Life Coach
An AI experiment where I tried to contextualise the lessons from Bhagavad Gita for every day problems by training the GPT on the sacred Hindu scripture.
Novels and Stories
"The Journey Beyond Bhuloka" by Krutant Iyer is an epic tale of courage, destiny, and rebellion.
Embark on this epic journey beyond the mortal realms, where every turn holds a new challenge, every character has a role to play in the grand scheme of things, and every decision can alter the course of destiny.
After The Journey Beyond Bhuloka,
Krutant Iyer invites you to embark on a journey to the realm of Danavas in his latest novel. Taking cues from Indian mythology, the first book in The Guardians of Lokas series, Danavas, will have you glued to your Kindle and keep you enchanted till the end.
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